I’ve spent the past five years of my existence creating a moms’ community that is currently 1.5 million strong on Facebook, with engagement rates up to 1300%.
Now I’m on the road to helping community leaders grow and keep their communities going. 🙂
I’ve started a Facebook group called Growth and Monetisation, specifically for Facebook Group Administrators (engagement 500 percent), in which community administrators discuss Facebook engagement strategies and more.
So, based on all my experience, I’ve put together the top 25 Facebook group engagement tips that will allow you to generate substantial value-based engagement within the shortest time click here.
If you decide to go through this information until the end, you’ll discover:
The strategies that can generate up to 500% Facebook group participation and are very simple to implement
about some new design that you’ve never heard of before (the ones we used as we grew Baby Destination)
These are tactics that are easy to implement but often ignored by group managers (and the best method to implement these tactics)
Three things to keep in mind when creating the Group strategy for Facebook
Focus on providing value
Yes, the goal is to boost Facebook participation, but your objective should be to offer something of value first.
If you can provide benefits to the people in your group who feel like they belong, they will return to your group. They could also talk about the experience with relatives and friends, aiding in its growth.
There’s nothing better than hearing your family members thank you for impacting their lives.
Listen to Facebook group members.
This is because that’s where you will gain the most valuable insights.
Find out what your members are interested in and the challenges they’re facing, then create your Facebook group’s content strategy around that.
If members get solutions to their problems or participate in discussions that intrigue members, they’ll indeed be engaged.
Consistency is the key
Keep up your commitments.
In the beginning, you’ll have to initiate conversations to encourage participants to participate. It’s only after some time that people feel comfortable enough and begin posting to the community.
All new users are tagged in the Welcome message.
When the other administrators of my group or I didn’t mention individuals on the welcome page, most did not notice or skimmed through the post.
I was also amazed to see the group’s engagement in the welcome messages since we started tagging our members.
The only thing left to do is personalize the message.
The pictures above show how we handle this in our group for community admins. You can accomplish this by asking members to disclose the country they’re from, their occupation, their hobbies or what they do for a living, etc.
Most admins I’ve talked to agree that this helps newcomers feel appreciated and part of the team.
Also, ensure that you’re doing the same when you’re looking to involve your team members.
Use Facebook Live Videos
Growing our community of parents, we realized that people are on live video often.
Within one of the groups, I run makeup, skin, and hair tips were discussed. We held an “Ask The Expert’ live video session.
In this AMA live-streamed session, the women’s issues were not just discussed by the expert in the skin but also by the co-members. It also facilitates:
Co-creation, i.e., participants working together
Intermixing of newcomers with existing members
Social connection (the necessity of being accepted socially, taken care of, and loved by other people)
So, I’d suggest you go live today!
You could either hold an interactive Q&A meeting (like the one we had) or train your participants to engage in a conversation, discuss an item, share your personal story, or do anything similar.
Check out this blog post where we’ve provided 15 innovative Facebook live options and described how to stream live on the group you are in. Facebook group.
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